The data used by Apple included “business listing data from Acxiom and Localeze (a division of Neustar), supplemented by reviews from Yelp,” explained the blog author. “The companies that it (Apple) has assembled to create its application is that they are, as a whole, rated C-grade suppliers,” according to the TeleMapics blog. TeleMapics blames the third-party data suppliers, but also Apple for not recognising that this data would be insufficient.
However, TomTom’s data is crowd sourced so increasing the TomTom data it uses may help Apple fix its POI data.Īccording to the report, Apple is also “seeking advice from outside mapping-technology experts”.Īs we reported back in September: “The issue plaguing Apple Maps is not mathematics or algorithms, it is data quality,” according to TeleMapics. It seems unfair to single out TomTom as that company is not the primary source of the point of interest (POI) data in Apple’s Maps that data is currently provided by a number of sources including Yelp. Apple is said to be asking TomTom for help as it tries to improve its Maps app.Īccording to a Bloomberg report, Senior Vice President Eddy Cue is “prodding digital maps provider TomTom to fix landmark and navigation data it shares with Apple.”
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